In 2015, QubicaAMF accepted the challenge to reinvent bowling to make it even more attractive and relevant to the larger population.  After 3 years of product development and preparing a go-to-market plan, HyperBowling was first revealed at the 2018 International Amusements and Attractions Expo (IAAPA).

With over 67 million bowlers hitting the lanes annually, bowling is the number one participatory sport in the United States. However, this represents only about 14% of the total population, highlighting an opportunity to reach the 280 million people that don’t bowl today! While bowling capitalizes on its ability to deliver an activity that is fun, social, and relaxing, studies show that it fails to fulfill most people’s desire to feel like they can WIN.  To bring in the elements of competition, engagement, and excitement, QubicaAMF, the largest and most innovative bowling equipment manufacturer in the world, introduced HyperBowling to the market in 2019!

In 2015, QubicaAMF accepted the challenge to reinvent bowling to make it even more attractive and relevant to the larger population.  After 3 years of product development and preparing a go-to-market plan, HyperBowling was first revealed at the 2018 International Amusements and Attractions Expo (IAAPA). The product was well received and was awarded the 2018 IAAPA Brass Ring Award for Best New Product.  Confirmed by QubicaAMF’s quarter-million-dollar market study, HyperBowling was delivered to the world to introduce an exciting new product designed to re-energize casual players and introduce millions of new bowlers to the game.

Based on the consumer market study, HyperBowling is compelling and enjoyable for over 90% of the people who tried it.  And it delivers on the opportunity of leveling the playing field, provides dynamic and engaging gameplay, allows everyone the chance to compete and win, and simply is a lot of fun! As of 2022, HyperBowling is now located in over 100+ entertainment centers worldwide.